Launching your website is an exciting milestone, but ensuring its long-term success requires ongoing monitoring and optimisation. Without the right tools, you won’t have clear visibility into how your site is performing or whether it’s reaching your audience effectively. That’s where tools like Google Analytics and Search Console come in to help.
To maximise your online presence, it’s crucial to track performance, monitor key metrics, and conduct regular Search Engine Optimisation health checks. Here’s what you need to do next if you haven’t already:
1. Set Up Google Analytics
To gain valauble insights into visitor behaviour, traffic sources, and engagement. Get reports emailed to you regularly with visitation statistics. With this tool, you can:
- Track user behaviour and engagement
- Monitor traffic sources and visitor demographics
- Identify high-performing content and areas for improvement
To get started, create a free Google Analytics account, set up a property for your website, and integrate the tracking code. Regularly reviewing analytics data will help you make informed decisions to improve your site’s performance.
2. Verify Your Site with Google Search Console
Google Search Console is a must-have tool for maintaining your website’s visibility in googles’ search results. It allows you to:
- Ensure your website is listed in Googles search results
- Submit your sitemap for better indexing
- Identify and fix technical SEO issues
- Monitor search queries and rankings
Verifying your website is a simple process that involves adding a small piece of code to your site or using your domain provider. Once set up, you’ll receive valuable insights into how Google views your website and whether any issues need attention.
3. Verify Your Site with Microsoft Bing Search Console
Microsofts Bings Search Console is another useful tool for maintaining your website’s visibility in Bings search results. It allows you to:
- Ensure your website is listed in Bings search results
- Submit your sitemap for better indexing
- Identify and fix technical SEO issues
- Monitor search queries and rankings
Verifying your website is a simple process that involves adding a small piece of code to your site or using your domain provider. Once set up, you’ll receive valuable insights into how Google views your website and whether any issues need attention.
4. . Conduct Regular SEO Health Checks
Ensure your site remains optimised, mobile-friendly, and fast-loading. Key data supplied here can help you further improve your website content (including copy, title and meta tags) to improve your search engine listings. Regular SEO audits can help you:
- Ensure mobile-friendliness and page speed are up to standard
- Fix broken links and improve site structure
- Optimise content for relevant keywords
Using tools like Google’s PageSpeed Insights and third-party SEO checkers or plugins can help you maintain a strong search presence and provide a seamless user experience.
Your website launch is just the beginning! By setting up Google Analytics, verifying with Search Consoles, and conducting regular SEO health checks, you’ll ensure your site remains optimised, accessible, and successful. Don’t wait — start tracking and improving your website today!
Need assistance with any of the above on your website? Get in touch with us today for expert guidance!
